Brand Building & Brand Communication Excellence

Brand Communications Audit: Review existing Brand Communication of Top Brands and arrive at “Areas of Growth” for each Brand”

Train Marketing Team on 10-Step Framework for High Impact Communication

Understanding and application of concept of “Brand Idea” (The Why of the Brand)

Arrive at Key Behavioral Objectives (KBOs) for the Customer Segments identified – Develop SMART KBOs, aligned to Business Objectives

Understand and implement the concept of “Belief-Based Communication”

Develop Detailed Communication Strategy

Develop & implement Creative Brief & Brand Campaign based on New Communication Strategy